14-15 September 2017
London, United Kingdom
This course has been designed to consider the commercial revenues of airports in response to feedback from participants who have attended OKCIS’s marketing training courses. The purpose of the training is to provide senior commercial directors and managers with knowledge of the sources of non-aeronautical revenues available to their airports.
- Types of airport Commercial Revenues
- Retail revenues
- Concession revenues
- Duty free
- Car parking
- Understanding Your Market
- Airport Economics / Case Study
- Airport Positioning, Competition and Competencies
- Airline Economics and strategies
- Route Delivery Strategy
- Marketing to Airline
WHO SHOULD ATTEND
Airport Board Directors, Senior Commercial and Route Development Directors, Airport Finance, Marketing and Managers with Commercial Responsibilities
The training fee is £1250 per participant.
For all queries please contact us.