DATES: 03 – 05 December, 2018
LOCATION: Edinburgh, Scotland, United Kingdom
The purpose of this course is to provide senior commercial and route development directors, airport finance, marketing and operation managers and directors with the skills to grow their business through developing new routes and increase frequencies at their destinations, to optimize non-aeronautical revenue development, and to understand the role of new marketing models and in technologies in developing strategic plans.
- Use the various information sources available to research the passenger markets at your destination and to identify opportunities for new routes and increased frequencies;
- Advertise your strengths in comparison to the competition;
- Understand your airline customers and how they evaluate opportunities from a financial and network perspectives;
- Identify relevant airlines to target based on network, location and aircraft type;
- Develop a targeted campaign management system to ensure the optimum approach to developing your business;
- Present a route development proposal to an airline;
- Overview of successful airline marketing strategies;
- Market research, route selection and network planning; and
- Marketing Communication
- Catchment area, market size, segmentation and seasonality;
- Local economy, tourism and demographics;
- Data sources including MIDT and PAXIS;
- Competitor offerings, products;
- Exploiting your catchment area;
- The value of your market to airlines;
- What are airlines looking for in airports and how do they make new route decisions?;
- How to improve your forecasting capability;
- What constitutes a profitable opportunity?;
- Sectors covered: full service scheduled airlines, low cost carriers, tour operators, charter airlines and cargo carriers;
- Identify fleet requirements;
- Estimates of traffic and load factor;
- Estimates of fares, operating costs and potential route profitability;
- Securing the meeting with the airlines and presenting detailed proposals;
- Presentation of the formal term sheet;
- Negotiation of charges and agreements;
- Commercial marketing knowledge; and
- Airlines, airports and destination marketing
Standard delegate rate is £1500 per participant.
Payment by 31st May 2018: £1150 per participant.
Payment by 31st August 2018: £1250 per participant.
Group discounts are available*
Discounts are applied to the standard rates.
To qualify for a group discount, registrants must be from the same company.
3 to 5 registrants 15% discount
6 to 9 registrants 25% discount
Should you have any queries or require any further information please do not hesitate to contact Oksana Mottershead at email@example.com
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Terms & Conditions
On confirmation of the booking, an invoice will be sent to you. Payment is required no later than one month before the course starts, or immediately for bookings made within one month of the beginning of the course.
By providing your details you agree to OKCIS Ltd contacting you about this or other relevant training or events by post or email.
Course fees quoted include lunch and refreshments.
We regret that a fee must be charged when confirmed bookings are canceled or transferred to future dates. In the event of a cancellation, you may nominate a substitute, but if a suitable substitute cannot be found the following scale of charges will apply.
30 days or more before the programme starts – 50% refund
30 days or less – no refund
For all queries please contact us.